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An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 1. A Comparative Analysis of Hosted International Meetings
Among 2013’s top international meeting host cities as disclosed by Union of International Associations (UIA), Singapore came on top for seven straight years (with 952 events in 2012) by registering an overwhelming 994 events hosted. Meantime, Seoul came in 4th with 242 hosted events, moving one notch up with fewer hosted events (5th with 253 events) compared to 2012. As the world’s best convention...
An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 2. A Comparative Analysis of Supplied Infrastructure
2. A Comparative Analysis of Supplied Infrastructure
Total Supply of MICE Infrastructure in Singapore Is 4.4-Fold That of Seoul
Singapore: total size of 282,755㎡ (exhibition space of 193,940㎡ and meeting room space of 89,815㎡)
One single major indicator for the supply in MICE industry is the size of available infrastructure for holding MICE events. The MICE infrastructure available in Singapore...
An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 3. A Comparative Analysis of the Operation of Dedicated Agencies
3. A Comparative Analysis of the Operation of Dedicated Agencies
1) Singapore Exhibition & Convention Bureau (SECB)
① Major Functions and Roles ? establishing its status as a premier business event venue with its big three strategies of “grow, attract, and create”
The Singaporean agency dedicated to MICE industry is Singapore Exhibition & Convention Bureau (SECB), which is one single...
An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 4. A Comparative Analysis of Key MICE-Related Programs
4. A Comparative Analysis of Key MICE-Related Programs
1. Major MICE Programs of Singapore
1) Urban Marketing Programs
Developing visitor-friendly tourism brand ? ’YourSingapore’
Singapore Tourism Board (STB), which created ’YourSingapore’ as the city’s tourism brand in 2010, emphasizes to prospective visitors that they can sublimate the diverse cultures, foods, tastes, and tourism resources...