니타 래크만다스(Neeta Lachmandas)는 싱가포르 관광청(Singapore Tourism Board, STB)의 비즈니스 그룹(구 산업개발 그룹 II) 수석 부대표로서, 싱가포르 의 프리미어급 비즈니스·MICE 데스티네이션으로서의 위상 강화, 의료관광 및 민간 교육 분야에서 싱가포르의 점유율 증대, 크루즈 산업 육성 등에 대한 범기관 적... 

Among 2013’s top international meeting host cities as disclosed by Union of International Associations (UIA), Singapore came on top for seven straight years (with 952 events in 2012) by registering an overwhelming 994 events hosted. Meantime, Seoul came in 4th with 242 hosted events, moving one notch up with fewer hosted events (5th with 253 events) compared to 2012. As the world’s best convention... 

2. A Comparative Analysis of Supplied Infrastructure Total Supply of MICE Infrastructure in Singapore Is 4.4-Fold That of Seoul Singapore: total size of 282,755㎡ (exhibition space of 193,940㎡ and meeting room space of 89,815㎡) One single major indicator for the supply in MICE industry is the size of available infrastructure for holding MICE events. The MICE infrastructure available in Singapore... 

3. A Comparative Analysis of the Operation of Dedicated Agencies 1) Singapore Exhibition & Convention Bureau (SECB) ① Major Functions and Roles ? establishing its status as a premier business event venue with its big three strategies of “grow, attract, and create” The Singaporean agency dedicated to MICE industry is Singapore Exhibition & Convention Bureau (SECB), which is one single... 

4. A Comparative Analysis of Key MICE-Related Programs 1. Major MICE Programs of Singapore 1) Urban Marketing Programs Developing visitor-friendly tourism brand ? ’YourSingapore’ Singapore Tourism Board (STB), which created ’YourSingapore’ as the city’s tourism brand in 2010, emphasizes to prospective visitors that they can sublimate the diverse cultures, foods, tastes, and tourism resources...