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In-depth Analysis on Operation Trends and Financial Structure of DMOs 1. Overview

The Convention business has a great ripple effect on the national and local economy, hence is at the center of a lot of attention from a diverse range of stakeholders in the context of public interests. Therefore, the role of the Destination Marketing Organization (DMO), which plays a key role in attracting and holding conventions, is of greatest importance. The DMO is an organization such as the convention... 
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In-depth Analysis on Operation Trends and Financial Structure of DMOs 2. Organizational Structure and Budget of DMO

2. Organizational Structure and Budget of DMO The Operational Structure: Mostly Independent and Not-for-profit Organization First of all, the operational structure of DMOs can be categorized into four types depending on their characteristics: not-for-profit organizations, regional government, quasi-public agencies, and private agencies. The finding shows that most DMOs are independent and not-for-profit... 
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In-depth Analysis on Operation Trends and Financial Structure of DMOs 3. Size of Budget Revenue and Financing

3. Size of Budget Revenue and Financing An analysis on the structure of the DMO’ budget revenue shows that financing of the majority of DMOs in North America depend on the public investment; 85.7% of the total budget revenue is financed by public funding. Especially, DMOs with a small budget are more likely dependent on public funds, approaching about 90% of their budget revenue. On the other hand,... 
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In-depth Analysis on Operation Trends and Financial Structure of DMOs 4. Size of Budget Expenditure and Detailed Expenditure Structure

4. Size of Budget Expenditure and Detailed Expenditure Structure As of 2013, the total budget expenditure of DMOs in North America was about 5.8 million US dollars. To be specific, DMOs spend 49.6% (3.2 million US dollars) of their budget expenditure on marketing and advertisement expenses. 38.9% (2 million US dollars) are allocated to personnel expenses and 11.5% (0.61 million US dollars) to administration.... 
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Exhibition Performance Analysis: From the Selection of Measurable Criteria to ROI

In this article, we discuss advanced exhibition result analyses and the relevant assessment frameworks focusing on the cases from Global Association of the Exhibition Industry (UFI), Association of the German Trade Fair Industry (AUMA) and UK Trade & Investment (UKTI), 3-stage exhibition performance assessment model suggested by American marketing researchers and Hewlett Packard (HP)’s trade... 
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Exhibition Performance Analysis: From the Selection of Measurable Criteria to ROI 2. Global Association of the Exhibition Industry (UFI)

In this article, we discuss advanced exhibition result analyses and the relevant assessment frameworks focusing on the cases from Global Association of the Exhibition Industry (UFI), Association of the German Trade Fair Industry (AUMA) and UK Trade & Investment (UKTI), 3-stage exhibition performance assessment model suggested by American marketing researchers and Hewlett Packard (HP)’s trade... 
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Exhibition Performance Analysis: From the Selection of Measurable Criteria to ROI 3. Association of the German Trade Fair Industry (AUMA)

In this article, we discuss advanced exhibition result analyses and the relevant assessment frameworks focusing on the cases from Global Association of the Exhibition Industry (UFI), Association of the German Trade Fair Industry (AUMA) and UK Trade & Investment (UKTI), 3-stage exhibition performance assessment model suggested by American marketing researchers and Hewlett Packard (HP)’s trade... 
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Exhibition Performance Analysis: From the Selection of Measurable Criteria to ROI 4. UK Trade & Investment (UKTI)

In this article, we discuss advanced exhibition result analyses and the relevant assessment frameworks focusing on the cases from Global Association of the Exhibition Industry (UFI), Association of the German Trade Fair Industry (AUMA) and UK Trade & Investment (UKTI), 3-stage exhibition performance assessment model suggested by American marketing researchers and Hewlett Packard (HP)’s trade... 
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Exhibition Performance Analysis: From the Selection of Measurable Criteria to ROI 5. 3-Stage Model of Trade Show Performance

In this article, we discuss advanced exhibition result analyses and the relevant assessment frameworks focusing on the cases from Global Association of the Exhibition Industry (UFI), Association of the German Trade Fair Industry (AUMA) and UK Trade & Investment (UKTI), 3-stage exhibition performance assessment model suggested by American marketing researchers and Hewlett Packard (HP)’s trade... 
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Exhibition Performance Analysis: From the Selection of Measurable Criteria to ROI 6. Tracing & Assessing Actual Trade Show Performances through Follow-up Activities

In this article, we discuss advanced exhibition result analyses and the relevant assessment frameworks focusing on the cases from Global Association of the Exhibition Industry (UFI), Association of the German Trade Fair Industry (AUMA) and UK Trade & Investment (UKTI), 3-stage exhibition performance assessment model suggested by American marketing researchers and Hewlett Packard (HP)’s trade... 
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