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Major Overseas Cities’ Strategy for Using Unique Venues and Actual Cases 1. Usability of and Need for Unique Venues

As unique experience at a venue serves as a factor that decides participation in an event, we lately see an increasing trend for holding accessory events such as receptions and dinners not at convention centers but at unique venues. Since holding an event in a place that matches the image of a specific country (or city) would create an exotic environment for participants, bring wide publicity to a... 
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Major Overseas Cities’ Strategy for Using Unique Venues and Actual Cases 2. London, Brussels, and Sydney’s Strategy for Using Unique Venues and Actual Cases

2. London, Brussels, and Sydney’s Strategy for Using Unique Venues and Actual Cases Major overseas MICE cities are deploying independent strategies to revitalize their unique venues. London has an association-like unique venue organization in operation with support from the local government, while Brussels and Sidney have created related associations in seeking to reinvigorate their unique venues. 1)... 
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Major Overseas Cities’ Strategy for Using Unique Venues and Actual Cases 3. Use of the UK Prime Minister’s Office for Summit Talks

3. Use of the UK Prime Minister’s Office for Summit Talks 2009 G-20 London Summit held a program at the UK Prime Minister’s Office 2009 G-20 London Summit was held in London. While most of the summit was held at ExCel London, an exhibition and convention center in London, specific programs proceeded in various locations including ExCel London during the summit period. And one of the venues was... 
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Major Overseas Cities’ Strategy for Using Unique Venues and Actual Cases 4. Use of National Building Museum in the US

4. Use of National Building Museum in the US Annual year-end event at National Building Museum Recently, making news as it was attended by President Obama and Psy, the world-famous singer, the annual event of Christmas in Washington was held at National building Museum on the second Sunday of December. Drawing international spotlight, the concert mixed Christmas carols with a finale performance by... 
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Major Overseas Cities’ Strategy for Using Unique Venues and Actual Cases 5. Use of Shurijo Castle in Okinawa, Japan

5. Use of Shurijo Castle in Okinawa, Japan G-8 Summit held at Shurijo Castle listed as UNESCO World Heritage Shurijo Castle Park in Okinawa, Japan has Shuri Castle, which was the political, diplomatic, and ritual center of the ancient Ryuku Kingdom and is listed in 2000 as UNESCO World Heritage. In the same year, Kyushu-Okinawa G-8 Summit was held in Okinawa. Notably, a dinner reception for the leaders... 
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