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The Melbournian Way: How Melbourne became the Business Events Capital of Australia

  ■ ADAPTABILITY:  the Magic Word   A wise man once said “it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” There has not been an era better suited to demonstrate the legitimacy of such testimony than the modern century. “Adaptability”, indeed, has been the key word in the business... 

[MCB CEO] Melbourne, the Business Events Capital of Australia

 “Melbourne, the Business Events Capital of Australia.”   This may come as a surprise to many, but as far as the business events industry goes the top of down under is not Sydney but Melbourne. Melbourne has the nation’s highest concentration of convention facilities located in the central business district. According to the Melbourne Convention Bureau’s 2012 Annual Report, the bureau... 
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