Home » Posts tagged with "healthcare"

“Germany. Expertise.” : GCB’s New Marketing Strategy Focusing on Germany’s Scientific and Economic Expertise

1. Introduction   1) Primary Objectives The Germany Convention Bureau (GCB) recently launched a brand new marketing campaign “Germany. Expertise.” According to Ursula Winterbauer, Head of International Business, the primary objective of the campaign is to endorse Germany as a world class business event destination through highlighting the country’s scientific and economic expertise. “The... 
Copyright © 2009 · Global MICE Insight · All Rights Reserved · Posts · Comments