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[CIC CEO] Meetings Mean Business: the Significance of the Meetings Industry to the US Economy
Meetings Mean Business: the Significance of the Meetings Industry to the US Economy
The Convention Industry Council (CIC) launched a nationwide marketing campaign “Meetings Mean Business” in 2009. A wide range of key stakeholders in the meetings industry was heavily involved in the course of planning and implementing the campaign, and the primary purpose of initiating such extensive campaign...