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Beyond Tourism Benefits: Measuring the Holistic Value of Business Events

By Dr Katie Schlenker Dr Carmel Foley Dr Deborah Edwards   Until recently, the business events sector has been measured mainly on the basis of its contributions to the tourism sector, evaluated almost exclusively in directly measurable, economic benefits. However, this overlooks the most valuable legacies – the contributions that business events make to key industry sectors. New research conducted... 
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