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The Melbournian Way: How Melbourne became the Business Events Capital of Australia

  ■ ADAPTABILITY:  the Magic Word   A wise man once said “it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” There has not been an era better suited to demonstrate the legitimacy of such testimony than the modern century. “Adaptability”, indeed, has been the key word in the business... 

Beyond Tourism Benefits: Measuring the Holistic Value of Business Events

By Dr Katie Schlenker Dr Carmel Foley Dr Deborah Edwards   Until recently, the business events sector has been measured mainly on the basis of its contributions to the tourism sector, evaluated almost exclusively in directly measurable, economic benefits. However, this overlooks the most valuable legacies – the contributions that business events make to key industry sectors. New research conducted... 
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