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Exhibition Performance Analysis: From the Selection of Measurable Criteria to ROI 7. Hewlett Packard’s Approach to Assess Trade Show Performances

In this article, we discuss advanced exhibition result analyses and the relevant assessment frameworks focusing on the cases from Global Association of the Exhibition Industry (UFI), Association of the German Trade Fair Industry (AUMA) and UK Trade & Investment (UKTI), 3-stage exhibition performance assessment model suggested by American marketing researchers and Hewlett Packard (HP)’s trade... 
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Japan, a Global Crossroads

Japan, a Global Crossroads By Shinsuke Asai The past record of Shinsuke Asai, the President of MPI Japan, as one of the most dominant industry leaders in Japan clearly shows his role in bridging between American business and Japanese business in the MICE industry. In this regard he has displayed a unique capacity to build trust and understanding for people from both sides of the ocean. He has mentored... 

“Germany. Expertise.” : GCB’s New Marketing Strategy Focusing on Germany’s Scientific and Economic Expertise

1. Introduction   1) Primary Objectives The Germany Convention Bureau (GCB) recently launched a brand new marketing campaign “Germany. Expertise.” According to Ursula Winterbauer, Head of International Business, the primary objective of the campaign is to endorse Germany as a world class business event destination through highlighting the country’s scientific and economic expertise. “The... 

The Melbournian Way: How Melbourne became the Business Events Capital of Australia

  ■ ADAPTABILITY:  the Magic Word   A wise man once said “it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” There has not been an era better suited to demonstrate the legitimacy of such testimony than the modern century. “Adaptability”, indeed, has been the key word in the business... 

Future Convention Cities Initiative: A World’s Leading Convention Bureau Alliance

Future Convention Cities Initiative(FCCI): A World’s Leading Convention Bureau Alliance   1. Background and Objectives The Seoul Tourism Organization was established in February 2008, making us a somewhat late entrant into the industry for a city of our size and development.  Our mission is basically twofold: to increase both the number of inbound leisure tourists and those traveling to the... 

Advanced HR Management System of Reed Exhibitions as an Event Organizer 1. Reed Exhibitions Overview

As the world’s largest event organizer, Reed Exhibitions has 33 offices and 3,000 or so employees around the world. Supervising 500 or so events in 39 countries each year, Reed is a typical performance-focused company and has an advanced human resources management system running on the belief that the success of a company is grounded on the performance of individual employees. This issue is going... 
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Advanced HR Management System of Reed Exhibitions as an Event Organizer 2. Reed Exhibitions’ Basic Directions and Strategies for Human Resources Management

As the world’s largest event organizer, Reed Exhibitions has 33 offices and 3,000 or so employees around the world. Supervising 500 or so events in 39 countries each year, Reed is a typical performance-focused company and has an advanced human resources management system running on the belief that the success of a company is grounded on the performance of individual employees. This article is going... 
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Advanced HR Management System of Reed Exhibitions as an Event Organizer 3. Reed Exhibitions’ HR Management Program

As the world’s largest event organizer, Reed Exhibitions has 33 offices and 3,000 or so employees around the world. Supervising 500 or so events in 39 countries each year, Reed is a typical performance-focused company and has an advanced human resources management system running on the belief that the success of a company is grounded on the performance of individual employees. This article is going... 
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Advanced HR Management System of Reed Exhibitions as an Event Organizer 4. aREna, the Group’s Intranet: an Online Education Center and Venue for Information Exchange

As the world’s largest event organizer, Reed Exhibitions has 33 offices and 3,000 or so employees around the world. Supervising 500 or so events in 39 countries each year, Reed is a typical performance-focused company and has an advanced human resources management system running on the belief that the success of a company is grounded on the performance of individual employees. This article is going... 
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