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Economic and Strategic Value of MICE industry in Australia and Future Strategies

The Association of Australian Convention Bureaux Inc. (AACB) organized by 15 local convention bureaux in Australia published ‘Australia’s International Business Events Sector: the Economic and Strategic Value Proposition’ with Deloitte Access Economics, an economic research institute in Australia. This report analyzes the economic impacts of the MICE industry on the Australian economy and sorts... 
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Beyond Tourism Benefits: Measuring the Holistic Value of Business Events

By Dr Katie Schlenker Dr Carmel Foley Dr Deborah Edwards   Until recently, the business events sector has been measured mainly on the basis of its contributions to the tourism sector, evaluated almost exclusively in directly measurable, economic benefits. However, this overlooks the most valuable legacies – the contributions that business events make to key industry sectors. New research conducted... 

The National Business Events Study: Australia

By Dr Margaret Deery Dr Leo Jago Tourism and Business Events International Pty Ltd   The Business Events industry – previously known as the meetings, incentives, conventions and exhibition sector (MICE) – is generally regarded as one of the highest yielding tourism segments because of the high per-delegate spend.  The Australian government regards business events as an important industry... 

Promoting the Wider Benefits of Business Events

By Tony Rogers   Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management. He established his own consultancy, Tony Rogers Conference & Event Services Ltd, in September 2009 (www.tony-rogers.com). Until September 2009 he worked as Project Director for Eventia, the events industry trade association, and... 

Meetings in Canada: An Economic Portrait

By Kenneth Ross Kenneth Ross has been a market researcher and consultant for over twenty years. While at Maritz Research he managed the Canadian Economic Impact Study for Meeting Professionals International (2007- 2008) and the 2009 Update, and was the lead author of the final reports. As an independent consultant Kenneth drafted the study guidelines for the 2014 CEIS. Kenneth presented the CEIS,... 

UNWTO Affiliate Members Programme

By Ocean Belcher   The Meetings Industry is one of the key drivers of tourism destination development and an important generator of income, employment and foreign investment. It presents opportunities for knowledge sharing and networking, while also being an influential factor of regional cooperation and progression. The term “Meetings Industry” has been the generally accepted standard title... 
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