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14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 4. Establishing Wi-Fi Facilities and Securing Budget

4. Establishing Wi-Fi Facilities and Securing Budget Rising Demands of Convention Attendees and Exhibitors for Internet Access While convention attendees’ usage of smartphones is rapidly increasing, the exhibitors’ demand for internet access in booths is likewise also rising. For this reason, the exhibition organizer and the facility manager are putting a great deal of effort to equip proper Wi-Fi... 
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14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 3. Collection of Data in the Exhibition Field with New Technologies

3. Collection of Data in the Exhibition Field with New Technologies Nowadays, collecting various data generated in the exhibition is not a supplementary work, but an essential work for marketers of exhibitions and the organizer group as collected data is core material which can help organizers understand the pattern of attendees’ visits. The more data the organizer collects on the attendees’ pattern,... 
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14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 2. Utilization of Big Data which Began in Earnest

2. Utilization of Big Data which Began in Earnest Definition of Big Data Big data can be defined as a computer’s capacity to analyze large and complex data for the marketer to practice differentiated strategies to find trends and patterns of the market and how the public thinks, acts, and selects/rejects goods or advertisements. Analysis of Big Data which Integrate Information in Social Media For... 
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14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 1. Extended Low Economic Growth

The board of directors in the International Association of Exhibitions and Events (IAEE), of which the chair is Francis J. Friedman, the CEO of Time & Place Strategies Inc., a consulting company located in New York, has organized the Future Trends Task Force (FTTF) comprised of high-level experts in the industry to analyze trends that can potentially affect the future of the conventional industry.... 
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50 Tends Effecting the MICE Industry in 2014 1. Budgeting and Planning

In 2014, there was an outstanding convergence trend compared to previous years. In the beginning of 2014, MICE event was beginning to appear as fully digital, and the apps and other advanced technologies are entirely integrated and embedded across the exhibition. Marketers were experiencing their busiest time to cope with this trend of convergence. They increased their investments on technology convergence... 
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50 Tends Effecting the MICE Industry in 2014 2. Marketing

In 2014, there was an outstanding convergence trend compared to previous years. In the beginning of 2014, MICE event was beginning to appear as fully digital, and the apps and other advanced technologies are fully integrated and embedded across the exhibition. Marketers were experiencing their busiest time to cope with this trend of convergence. They increased their investments on technology convergence... 
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50 Tends Effecting the MICE Industry in 2014 3. Technology

In 2014, there was an outstanding convergence trend compared to previous years. In the beginning of 2014, MICE event was beginning to appear as fully digital, and the apps and other advanced technologies are fully integrated and embedded across the exhibition. Marketers were experiencing their busiest time to cope with this trend of convergence. They increased their investments on technology convergence... 
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The 50 kinds of trends that shook the MICE event in 2014 4. The Design Field

In 2014, there was an outstanding convergence trend compared to previous years. In the beginning of 2014, MICE event was beginning to appear as fully digital, and the apps and other advanced technologies are fully integrated and embedded across the exhibition. Marketers were experiencing their busiest time to cope with this trend of convergence. They increased their investments on technology convergence... 
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The Future of Business Events

The Future of Business Events By Rohit Talwar    “Economic downturns, virtual events, podcasting, social media, telepresence video and environmental pressures have all been cited as potential challenges to the live event model. However, despite all of these developments, the sector has survived and is increasingly recognised as a critical component in the creation and sharing of knowledge for... 

The Revolutionary Concept of the MICE Integrated Resorts

The Revolutionary Concept of the MICE Integrated Resorts   By George Tanasijevich   “The MICE-driven integrated resort is superior to a stand-alone or hotel-based MICE facility. The MICE IR does not cannibalize or replace, but instead complements and grows the market, benefiting all MICE venues, hospitality businesses and entertainment operators” says George Tanasijevich, the General... 
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