14. Increasing Number of M&A Active M&A Trend in the Convention Industry Recently, there has been an increasing number of M&A deals in the economic sector. Likewise, the convention industry is also actively closing lots of M&A deals. Especially, the number of M&A between public companies and private equity funds that are managed professionally is growing. Investment in private equity... 

13. Awakening of Security Issues An Exhibition ? An Event Easy to be a Target of Terrorism Concerns about security and its importance are growing in our modern society. As an exhibition is an event where thousands of people are gathered in one place, it is not safe from potential threats of terrorism. Especially, large exhibitions held in major cities like New York, Washington D.C., and San Francisco... 

12. Preparation for Embracing the New Generation Generation Y that Will Lead the Economy of the Future The marketing industry is paying attention to the generation Y (20~30 years old). Price Waterhouse Coopers (PwC), a global accounting and consulting firm, forecasted that generation Y would account for 80% of the world labor population by 2016, and the Hartford Financial Services Group, America’s... 

11. Further Studies on Engagement with the Exhibition Marketing Keyword – Engagement The concept ‘Engagement’ has emerged as one of the main keywords in marketing recently. Marketers always seek ways to convert potential customers to their loyal customers by increasing customer’s engagement with the brand, so they utilize various strategies to raise customers’ engagement offline and online... 

10. Improving Quality of Face-to-face Interaction of Participating Companies Weakness of New Personnel ? Face-to-Face Interaction One of the main components of attendees’ experiences is the quality of face-to-face interaction with participating companies. However, new employees who just entered in the industry are from a generation who are more accustomed to communications using smartphones and the... 

9. An Exhibition as a Place of Experiences Attendees’ Expanded Experiences ? Securing Diverse Exhibition Methods vs. Meaningless Party of Technologies A trend of exhibitions these days shows a combination of new technologies and new media, and marketers are able to use more technologies and media to communicate with attendees. Therefore, attendees can expect diverse experiences they could not have... 

8. Preparing for Exhibitions Progressed All Year Round Recognizing an Exhibition as an Independent Communication Platform So far, the convention business was regarded as a temporary and short event held once a year. However, an exhibition is now a place where existing attendees and participating companies have a lasting relationship an also a forum of long-term marketing communications attracting new... 

7. Elaborately Evolving Social Media Marketing Social Media Has Become the Most Practical Marketing Tool Social Media marketing has become the most essential tool in today’s marketing communities. B2B marketers actively use social media and aggressively utilize it in attracting customers, raising customers’ involvement, and customer relationship management (CRM). As today’s social media marketing... 

6. Smartphones and Mobile Computing Under Constant Development Mobile Computing that Steers the Expansion of Smartphone Usage The range of smartphone usage is rapidly increasing, and an influence of mobile computing on the world population including the U.S. is also growing. We call the generation who has a good command of mobile computing as the C-generation (Connected-generation).The C-generation... 

5. Accelerated Introduction of New Technologies – Wearable Computing Smart Devices’ Shift from Carrying to Wearing – Sudden Rise of Wearable Computing Technology The speed of development and introduction of new technologies is accelerating. Especially, the wearable computing technology made a meteoric rise in the smartphone industry. Smartphones are advancing in so many ways such as the...