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2014 MICE Destinations 1. Major Results from 2014 Busan MICE Industry

In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 
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2014 MICE Destinations 2. Growth Strategy and Major Projects for Busan MICE Industry

In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 
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2014 MICE Destinations 3. Major Results from 2014 London MICE Industry

In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 
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2014 MICE Destinations 4. Growth Strategy and Major Projects for London MICE Industry

In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 
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An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 1. A Comparative Analysis of Hosted International Meetings

Among 2013’s top international meeting host cities as disclosed by Union of International Associations (UIA), Singapore came on top for seven straight years (with 952 events in 2012) by registering an overwhelming 994 events hosted. Meantime, Seoul came in 4th with 242 hosted events, moving one notch up with fewer hosted events (5th with 253 events) compared to 2012. As the world’s best convention... 
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An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 2. A Comparative Analysis of Supplied Infrastructure

2. A Comparative Analysis of Supplied Infrastructure Total Supply of MICE Infrastructure in Singapore Is 4.4-Fold That of Seoul Singapore: total size of 282,755㎡ (exhibition space of 193,940㎡ and meeting room space of 89,815㎡) One single major indicator for the supply in MICE industry is the size of available infrastructure for holding MICE events. The MICE infrastructure available in Singapore... 
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An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 3. A Comparative Analysis of the Operation of Dedicated Agencies

3. A Comparative Analysis of the Operation of Dedicated Agencies 1) Singapore Exhibition & Convention Bureau (SECB) ① Major Functions and Roles ? establishing its status as a premier business event venue with its big three strategies of “grow, attract, and create” The Singaporean agency dedicated to MICE industry is Singapore Exhibition & Convention Bureau (SECB), which is one single... 
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An In-depth Comparative Analysis of Seoul and Singapore, World’s Greatest Convention City 4. A Comparative Analysis of Key MICE-Related Programs

4. A Comparative Analysis of Key MICE-Related Programs 1. Major MICE Programs of Singapore 1) Urban Marketing Programs Developing visitor-friendly tourism brand ? ’YourSingapore’ Singapore Tourism Board (STB), which created ’YourSingapore’ as the city’s tourism brand in 2010, emphasizes to prospective visitors that they can sublimate the diverse cultures, foods, tastes, and tourism resources... 
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In-depth Analysis on Operation Trends and Financial Structure of DMOs 1. Overview

The Convention business has a great ripple effect on the national and local economy, hence is at the center of a lot of attention from a diverse range of stakeholders in the context of public interests. Therefore, the role of the Destination Marketing Organization (DMO), which plays a key role in attracting and holding conventions, is of greatest importance. The DMO is an organization such as the convention... 
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In-depth Analysis on Operation Trends and Financial Structure of DMOs 2. Organizational Structure and Budget of DMO

2. Organizational Structure and Budget of DMO The Operational Structure: Mostly Independent and Not-for-profit Organization First of all, the operational structure of DMOs can be categorized into four types depending on their characteristics: not-for-profit organizations, regional government, quasi-public agencies, and private agencies. The finding shows that most DMOs are independent and not-for-profit... 
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