In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 

In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 

In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 

In 2014, a lot of cities of the world have striven to grow their MICE industry and thereby create added value for them. As a result, a lot of cities have turned out to have registered steadily improving performance in the international ranking as disclosed by Union of International Association (UIA) or International Congress and Convention Association (ICCA). Among them, Busan, a Korean city, has cut... 

The Association of Australian Convention Bureaux Inc. (AACB) organized by 15 local convention bureaux in Australia published ‘Australia’s International Business Events Sector: the Economic and Strategic Value Proposition’ with Deloitte Access Economics, an economic research institute in Australia. This report analyzes the economic impacts of the MICE industry on the Australian economy and sorts... 

14. Increasing Number of M&A Active M&A Trend in the Convention Industry Recently, there has been an increasing number of M&A deals in the economic sector. Likewise, the convention industry is also actively closing lots of M&A deals. Especially, the number of M&A between public companies and private equity funds that are managed professionally is growing. Investment in private equity... 

13. Awakening of Security Issues An Exhibition ? An Event Easy to be a Target of Terrorism Concerns about security and its importance are growing in our modern society. As an exhibition is an event where thousands of people are gathered in one place, it is not safe from potential threats of terrorism. Especially, large exhibitions held in major cities like New York, Washington D.C., and San Francisco... 

12. Preparation for Embracing the New Generation Generation Y that Will Lead the Economy of the Future The marketing industry is paying attention to the generation Y (20~30 years old). Price Waterhouse Coopers (PwC), a global accounting and consulting firm, forecasted that generation Y would account for 80% of the world labor population by 2016, and the Hartford Financial Services Group, America’s... 

11. Further Studies on Engagement with the Exhibition Marketing Keyword – Engagement The concept ‘Engagement’ has emerged as one of the main keywords in marketing recently. Marketers always seek ways to convert potential customers to their loyal customers by increasing customer’s engagement with the brand, so they utilize various strategies to raise customers’ engagement offline and online... 

10. Improving Quality of Face-to-face Interaction of Participating Companies Weakness of New Personnel ? Face-to-Face Interaction One of the main components of attendees’ experiences is the quality of face-to-face interaction with participating companies. However, new employees who just entered in the industry are from a generation who are more accustomed to communications using smartphones and the...