Home » Destinations & Venues » Operation Status and Strategy of Global Top Exhibition Venues 2. Operation Status and Strategy of Exhibition Venues Based on Multiplex ① [Global 26th] George World Congress Center ? Exhibition & Convention Multiplex Expands Market and Reinvigorates Regional Economy

Operation Status and Strategy of Global Top Exhibition Venues 2. Operation Status and Strategy of Exhibition Venues Based on Multiplex ① [Global 26th] George World Congress Center ? Exhibition & Convention Multiplex Expands Market and Reinvigorates Regional Economy

2. Operation Status and Strategy of Exhibition Venues Based on Multiplex
① [Global 26th] George World Congress Center ? Exhibition & Convention Multiplex Expands Market and Reinvigorates Regional Economy

Opened in 1976, Georgia World Congress Center (GWCC) is America’s representative state-owned exhibition & convention center, which was built by the State of Georgia government with a view to developing the regional economy of Atlanta and the State of Georgia. It is famous as the first of the major extant exhibition & convention centers that have been built with its construction and operation entirely managed by a state government. Since its opening in 1976, GWCC has continuously expanded its facilities and increased its total space of 69,677㎡ at the time of its opening more than fivefold to 362,325㎡, while the exhibition space jumped fourfold from 32,516㎡ to 126,977㎡.

In 1976 Opened the First Facility (Building A) with a Size of 69,677㎡(32,516㎡ for Exhibition) (1971-1976)
In 1971, the Georgia General Assembly decided to build an international convention center in Atlanta and passed a bill for creating Georgia World Congress Board (currently, Georgia World Congress Center Authority). On Oct. 30, 1974, the ground breaking ceremony for GWCC proceeded, and with Building A completed two years later on Sep. 8, 1976, it officially launched with the opening of the Bobbin Show held by American Apparel Manufacturers Association.

1st Expansion Responding to Increasing Demand for Exhibition (1981-1985)
After the construction of GWCC, the steadily growing demand for exhibition in the US led the Georgia General Assembly to authorize in 1981 the issuance of General Obligation Bond for the expansion of exhibition facilities and thereby moved fast to build up the facilities in September of the same year. Four years later, facilities expansion was completed to secure a space of 102,193㎡ and the opening ceremony for the expanded facilities was conducted on Ap. 26, 1985.

2nd Expansion on Additional Land Created Building B and Georgia Dome (1988-1992)
Because demand increased further after the completion of the first expansion, the Georgia General Assembly conducted a project feasibility analysis and a market survey were carried out for the center expansion. In 1988, the site was secured and a design was developed to finalize the approval of the expansion for exhibition space of 27,871㎡. Through the expansion begun in 1988, GWCC got Building B, thus securing total 8 exhibition halls with a total increased space of 88,258㎡. In addition, through expansion begun in 1990, Georgia Dome with 71,250 seats was built.

3rd Expansion to Create Building C (1999-2002)
In March 1999, the Georgia General Assembly authorized the financial support for the 3rd expansion. It proceeded to create Building C with a space of 102,195㎡ was completed in 2002, which gave the current size to GWCC.

Other Multi-Functional Facilities such as Georgia Dome and Centennial Olympic Park
Including not only the exhibition & convention center but also multi-purpose multi-functional infrastructure such as Georgia Dome and Centennial Olympic Park, an outdoor event space, GWCC holds not only MICE events but also national and local sports events such as Supercross and Southeastern Conference Football Championship Game. As a landmark event-organizing facility that represents GWCC, Georgia Dome boasts the world’s largest size (about 70,000 seats) as a cable-supported dome, and owns an indoor exhibition space of 9,476㎡. The exhibition space accommodates up to 82,000 persons for theater type, 6,000 persons for classroom type, and 8,600 persons for banquet type. As a facility that can accommodate sports events, it has professional equipment such as a large screen and video display facilities as well as a small meeting space of 583.8㎡. As the home stadium of NFL’s Atlanta Falcons and the Chick-fil-A Bowl, Georgia Dome holds not only sports events such as football, baseball, and motor sports, but also various events such as exhibitions, corporate meetings, and concerts. In 2002 and 2007, it held the 28th and 34th Super Bowls, the largest sport events in North America.

Economic Effects Increase in the Region with Various Multiplex-Based Public Events Increase
The tax revenue for Atlanta and the State of Georgia that GWCCA has collected through the operation of its facilities increased by about 500,000 dollars from 156,180,000 dollars in 2009 to 156,660,000 dollars in 2010. And the total economic spillover effect including the amount increased by over 10 million dollars from 1.94331 billion dollars to 1.95545 billion dollars. Meanwhile, as what contributes to such results, the direct spending by audience increased by about 16 million dollars from 1.17972 billion dollars to 1.19536 billion dollars with employment effect increasing from 21,189 to 21,386 jobs.

Handling Various Types including World-Class International Events and Nationwide Large Meetings and Events
When one looks at the events that have been held in 2010 at GWCC, one can see that the facility holds a good mix of nationwide large meeting and events, which include International Dairy Deli Bakery Association, Waste Expo, For Inspiration and Recognition of Science and Technology, International Poultry Expo, Healthcare Information & Management Systems Society, National Rural Electric Cooperative Association, and Bronner Brothers International Hair Show.

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