Home » Destinations & Venues » Operation Status and Strategy of Global Top Exhibition Venues 2. Operation Status and Strategy of Exhibition Venues Based on Multiplex ② [Global 32nd] Houston Reliant Park ? Creating Diverse Market through Construction of Sports & Events Multiplex

Operation Status and Strategy of Global Top Exhibition Venues 2. Operation Status and Strategy of Exhibition Venues Based on Multiplex ② [Global 32nd] Houston Reliant Park ? Creating Diverse Market through Construction of Sports & Events Multiplex

2. Operation Status and Strategy of Exhibition Venues Based on Multiplex
② [Global 32nd] Houston Reliant Park ? Creating Diverse Market through Construction of Sports & Events Multiplex

Astrodome (1965) ? Reliant Arena (1971) ? Astrodome, a Multiplex Exhibition & Convention Facility Created through Progressive Construction of Reliant Center and Stadium (2002)
Houston Reliant Park is Houston’s representative sports & events multiplex composed of four multiplexes. The first facility in Houston Reliant Park is Reliant Stadium, which has built on the fame that it hosted the first indoor NFL match in 1965. In the meantime, by holding major events such as conventions, trade fairs, sports, and entertainment, it has reinforced its status as a multi-purpose complex that pursues change and diversity. In 1971, 6 years after the construction of Astrodome, Reliant Arena arrived, and in 2002, three decades after, Reliant Center and Reliant Stadium were built on nearby sites, thus making the current makeup with four exhibition & convention multiplexes.

Spurs for Upgrading Usability of a Multiplex through Establishment of Reliant Park master Plan (2007)
Having enjoyed such an international reputation as to be called ‘the Eighth Wonder of the World’ as an icon of Houston, Astrodome was faced with a crisis as its usage significantly lowered following the opening of Reliant Stadium. Accordingly, in 2007, Reliant Park Master Plan (RPMP) was drawn up, which included the expansion of Reliant Center, the construction of New Arena, acquisition of hotel assets, and the construction of Festival Plaza.

RPMP comprised two core points, one of which was to strengthen the public usability of the facilities by rebuilding Astrodome, the sports-only facility, into a non-sports related venue. The second point was to make Reliant Park function as at once a facility that can accommodate large events for Harris County and downtown Houston and the foremost US complex for exhibitions & conventions, sports, and entertainment. For this purpose, the management authority expected that they could create an opportunity to generate extra added value for the interested parties of Reliant Park by expanding the infrastructure including a super-large parking area (26,000 vehicles), an exhibition venue, and meetings facilities.

150 MICE Events out of Total 392 Implemented Events, Total 390,000 Visitors, and an Operating Profit of 38.80 Million Dollars
Total 392 events were held at Reliant Park as of FY 2011, which was 2% up from the previous year. Of them, 150 events were related to MICE, and by category, there were 4 conventions, 111 exhibitions, and 35 meetings & seminars. Total 390,000 visitors participated, and total operating profit was about 38.8 million dollars, while total operating cost was 38.7 million dollars.

F&F and Banquet Services Provided by Aramark, a Dedicated Partner as a Private Company Specializing in F&B and Banquet Services
Reliant Park includes a specialized restaurant and banquet services operated by Aramark, a company specialized in F&B and banquet services. As a dedicated partner that provides F&B and banquet services for the entire Reliant Park, Aramark provides a customized banquet for various events held in the multiplex. Besides, 12 F&B sales stands are located throughout each hall, while the mezzanine level has two large restaurants and four food storages.

Accommodated Events Focus on Regionally Based Exhibitions such as Oil Drilling Technology Conference, Boat Show, and Auto Show
Houston Port is a trade-based urban port that ships oil, cotton, cotton oil, sulfur, grains, and lumber and is ranked 3rd in cargo volume. As a city with a population of 2 million people that includes hospitals and colleges as well as research institutions like NASA, it briskly hosts various events including MICE events. The major events that Reliant Park accommodates with the city’s resources as such include International Gem & Jewelry Show, Offshore Technology Conference, National Franchise & Business Opportunity Show, International Boat show, and Houston Auto Show.

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