Home » MICE Events » An In-Depth Analysis of the Status of the World’s Meetings Industry Trade Shows in 2014 Asia Pacific ① [CIBTM] Business Platform Connecting Chinese Market and Global Market

An In-Depth Analysis of the Status of the World’s Meetings Industry Trade Shows in 2014 Asia Pacific ① [CIBTM] Business Platform Connecting Chinese Market and Global Market

IBTM Series Focusing on Asian Meetings Market
Just like EIBTM (Europe Incentives, Business Travel & Meetings Expo), CIBTM (China Incentives, Business Travel & Meetings Expo) is operated as part of IBTM series by Reed Exhibitions. Newly launched in 2005, CIBTM has as of 2014 established itself as an exhibition that leads the meetings industry in China. As an exhibition specialized in meetings industry, CIBTM proceeds at China National Convention Centre (CNCC) in Beijing with 450 companies such as meeting supporting agencies like Convention Bureau and National Tourism Administration of PRC, meeting operating agencies like PCO, event companies and DMC, and related companies like connected service companies and associations, and 4,500 persons including buyers and exhibitors. While posing as a global exhibition, CIBTM has so far focused on Asian market including China and is providing a platform connecting sellers and buyers that represents the global meetings market. CIBTM’s ultimate goal in holding exhibitions is to create new business using hosted buyer program.

Total Audience of 3,929 Persons Including Some 400 Buyers Hosted from Different Countries
Total attendance at 2012 CIBTM was 3,929 persons, of whom 368 persons were hosted buyers. For 2013 CIBTM, 400 or son buyers were hosted from countries as varied as Australia, Germany, France, India, Japan, Malaysia, Russia, Spain, Thailand, UAE, UK, and US. To classify the hosted buyers at 2013 CIBTM by business category, corporate buyers were the largest group at 27.8%, which was followed by travel agencies at 25.9% and incentive agencies at 16.3%.

Pre-booked Business Meetings Steadily Growing between Exhibitors and Buyers
If we discuss the types of events available for hosted buyers, conference & meeting accounted for the largest portion of 84.6%, incentives accounted for 77.8% and business travel accounted for 66.8%, while convention & congress took up 63.6%, thus registering relatively large portions compared to the other types. As of 2012 CIBTM, the number of pre-booked business meetings between exhibitors and buyers came at 8,968, up 15% from the performance of 2011. 2013 came up with 9,227 pre-booked business meetings, thus registering an increase of 3%.

Providing Meetings Market Information and Specialized Knowledge through Quality Educational Program
2013 CIBTM의 교육프로그램 참가자수는 2013년 대비 113%나 성장한 것으로 집계되어, 전시회의 교육 컨텐츠가 참가자들로부터 긍정적인 반응을 이끌어내고 있는 것으로 보인다.

Just like the others in IBTM series, CIBTM has its exhibition programs mainly in the three categories of education, business, and network. Particularly, CITBM focuses on providing CIBTM Knowledge in order to satisfy worldwide industry people’s interest in and curiosity about the Chinese market that is rapidly rising in the meetings market as its economy grows. Through various educational programs such as seminars and speakers’ presentations, CIBTM provides participants with information and specialized knowledge on the Chinese market as well as the global market. Participants in the educational programs at 2013 CIBTM increased 113% from *2013* (the previous year), thus apparently drawing positive reaction from the participants in the educational content of the exhibition.

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