Home » MICE Events » An In-Depth Analysis of the Status of the World’s Meetings Industry Trade Shows in 2014 Middle East [GIBTM] Meetings Industry Trade Show Specialized in the Middle East as an Emerging Market

An In-Depth Analysis of the Status of the World’s Meetings Industry Trade Shows in 2014 Middle East [GIBTM] Meetings Industry Trade Show Specialized in the Middle East as an Emerging Market

A Component of IBTM Series that Focuses on the Middle East, an Emerging Power in MICE Market
As an exhibition which is a component of the IBTM Series and is specialized in MICE industry that focuses on the Middle East, GIBTM (Gulf Incentives, Business Travel & Meetings Expo) is held at ADNEC (Abu Dhabi National Exhibitions Company) located in Abu Dhabi, UAE. Just like other IBTM portfolio, it deals in items related to MICE industry. The exhibition is registering a remarkable growth in 2013 with corporate buyers increasing more than threefold compared to the previous session from the Middle East markets such as Saudi Arabia and Egypt and the international markets such as China, India, the UK, and Germany. In step with the continued growth for the MICE market in the Mid-East market, we expect, the growth of the exhibition will continue for a while.

Held in a Space of 5,211㎡, with European Exhibitors Registering Highest Growth in Terms of Exhibition Space
An analysis of the implementation of GIBTM based on its 2013 performance, 203 exhibitors and 234 visitors participated from 35 countries in the exhibition held in a space of 5,211㎡. The exhibition space was 6% larger than in the previous session, while European countries (19 countries as independent participants and 14 countries in pavilion) increased their exhibition space fourfold compared to 2012, registering the highest growth.

7,207 Pre-Booked Business Meetings Realized between Exhibitors and Hosted Buyers
To review the GIBTM implementation based on its 2013 performance, 302 exhibitors from 35 countries participated in the exhibition. And 7,207 pre-booked business meetings were realized between 251 hosted buyers and the exhibitors. Furthermore, to look at the recruiting of hosted buyers, buyers from Middle East and Europe accounted for the largest portion of 38%, which was followed by 14% for Asian buyers. An analysis of the hosted buyers by business category, travel agency accounted for the largest portion of 24.8%, while corporation and event company took up 17.6% and 14.8%, respectively. Besides, to categorize the hosted buyers at GIBTM by interesting continent, they had a strong interest in Hong Kong, Malaysia, Singapore, Thailand, and China in Asia.

Total Audience of 2,364 Persons Included 251 Hosted Buyers and 185 Media People
Total 2,364 persons participated as audience in 2013 GIBTM, of whom 251 persons were hosted buyers and 185 persons were from media industry. To classify the audience by nationality, top ten countries included Turkey, France, Germany, Egypt, Saudi Arabia, India, the US, the UK, and UAE. While locals accounted for an overwhelming portion of 84%, followed by 4% of the visitors who were from the UK. To look at the items that the audience took interest in, they showed greatest interest in hotel products, while showing greater interest in products related to event management, conference & meeting accommodating facilities, than in others.

MICE Event_2014 세계 MICE엑스포 현황 심층분석_GIBTM 리드사 신흥시장 진출전략_중동지역 특화 MICE EXPO_vol 17

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