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14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 14. Increasing Number of M&A

14. Increasing Number of M&A

Active M&A Trend in the Convention Industry

Recently, there has been an increasing number of M&A deals in the economic sector. Likewise, the convention industry is also actively closing lots of M&A deals. Especially, the number of M&A between public companies and private equity funds that are managed professionally is growing. Investment in private equity funds tends to increase in the convention industry because the return of investment in private equity funds is likely high compared to other investment methods.

Integration of Exhibitions to Extend the List of Displaying Items and to Expand the Scale

Another flow of M&A in the convention industry is integration of exhibitions. In order to extend the existing list of displaying items that the organizer is holding or to procure a larger exhibition, an exhibition is merged with another. By this, a specialized exhibition sometimes turns into a comprehensive one, and the order of scale of certain exhibitions can be reversed.

Closing
In the global economy, technologies and business are changing fast. In this regard, the convention industry should be able to cope with such changes flexibly and meet ever-changing needs of the demanding group (participating companies and attendees). More concretely, we need to grasp a shift of generations and the flow of technology changes and should reflect them instantly in exhibition affairs. If every groups related with the convention industry make efforts based on 14 key points mentioned previously, we can expect a more advanced convention industry in 2015.

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