Home » Global Trends » 14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 10. Improving Quality of Face-to-face Interaction of Participating Companies

14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 10. Improving Quality of Face-to-face Interaction of Participating Companies

10. Improving Quality of Face-to-face Interaction of Participating Companies

Weakness of New Personnel ? Face-to-Face Interaction

One of the main components of attendees’ experiences is the quality of face-to-face interaction with participating companies. However, new employees who just entered in the industry are from a generation who are more accustomed to communications using smartphones and the iPad than face-to-face interaction. They may be good at adopting social media or tablet PCs in exhibitions but are more likely vulnerable to actual face-to-face communication.

New Types of Face-to-face Communication Training ? Training for the Booth Field

Therefore, it calls for new types of face-to-face marketing training and training of staff in booths by reflecting the stream of a generation shift, which means there needs to be keeping of roots of face-to-face communication and training to combine new manpower’s ability to utilize new media with marketing strategies. Through this, offline marketing can be spread on blogs, Facebook, and Twitter, and online marketing in social media can lead people to the exhibition field. This applies to every persons involved including the organizer, participating companies, booth designers, and the publicist. If every individuals keep their balance between the face-to-face communication and the online marketing communication, it will lead to a more abundant exhibition.

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