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14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 7. Elaborately Evolving Social Media Marketing

7. Elaborately Evolving Social Media Marketing

Social Media Has Become the Most Practical Marketing Tool

Social Media marketing has become the most essential tool in today’s marketing communities. B2B marketers actively use social media and aggressively utilize it in attracting customers, raising customers’ involvement, and customer relationship management (CRM). As today’s social media marketing strategies have evolved more elaborately than ever, marketers can get closer to ways to find answers to those questions like how to find customers’ needs and how to get more involvement from customers. In this regard, B2B marketers allocate more budget in contents of social media. The result of such efforts has been proven to be effective in recent studies.

Utilizing Social Media Accounts Going Around in the Exhibition Area

As social media accounts of attendees as well as all persons related with events are logged on in and out of the exhibition area, the exhibition providing group needs to encourage their activities in social media and utilize them in marketing. Contents of social media is no longer just texts or images but has evolved into more diverse contents through various channels such as YouTube, Twitter, Pinterest, and video blogs. In order to use social media in events organically, it is also necessary that Wi-Fi based facilities are available adequately as mentioned earlier.

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