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14 Future Trends to Which the Convention Industry Needs to Pay Attention to in 2015 6. Smartphones and Mobile Computing Under Constant Development

6. Smartphones and Mobile Computing Under Constant Development

Mobile Computing that Steers the Expansion of Smartphone Usage

The range of smartphone usage is rapidly increasing, and an influence of mobile computing on the world population including the U.S. is also growing. We call the generation who has a good command of mobile computing as the C-generation (Connected-generation).The C-generation has significance because unlike other neologisms referring to a young generation, the C-generation consists of not only young people but also people of all ages and races. In this regard, Google forecasted that half of Google search would be mobile-based starting from December 2014.

Utilization of E-commerce and Apps that are Growing Explosively

E-commerce transactions through smartphones are also increasing steadily. The FTTF of IAEE predicted that 15~ 25% of all orders on a retail scale during the Christmas season in 2014 would be made by smartphones and this growth trend would continue for quite some time. Along with the development of mobile computing technologies, there is another trend: the usage of apps. The number of apps is estimated at 10 to 12 thousand in the market, and there are still countless number of apps being developed by independent developers and smartphone manufacturers.

Using Smartphones as a Second Screen in the Exhibition Hall

This increased usage of smartphones gave participating companies and the exhibition organizer an additional opportunity of communicating with attendees by using smartphones as a second screen. For example, attendees can download information on a participating company which is giving a demonstration in real time, or a link to a brochure of the company can be directly sent to smartphones.

The Dark Side of Smartphone Usage – Rising Issues of Information Ownership and Invasion of Privacy

However, the usage of smartphones does not always bring benefits. Namely, there are accompanying issues such as information ownership and invasion of privacy. For instance, should participating companies disclose personal information on exhibition attendees? Is it safe for everybody to download information on a company? Won’t attendees have resistance to advertising messages? While such controversy grows, the usage of smartphones will keep increasing and cause more controversies to come.

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